To design the packaging for a glass bakeware range, that clearly highlights the versatile main feature of the product and has a premium appearance. Made from a superior thermal glass it can be used in the oven, freezer, microwave and dishwasher without altering performance.
Thomas has built its reputation on being a young, contemporary and design orientated brand, so I wanted this to be reflected in the design. Using the variations in temperature as a strong feature I created a free flowing heat wave of colour that wraps around the product, providing an eye-catching design against the pure white background. The key features are clearly highlighted against the heat wave pattern to re-enforce the benefits. The ‘So Clear’ typography is simple yet elegant and connotes superior quality.
Designed at TCC.