SHOPPER INSIGHTS
BRIEF
To design a set of infographics to highlight the shoppers
journey with regards to participating in a promotional offer. These graphics
were to be used at an international marketing event, showcasing TCCs insights
and understanding of todays shopper and how their loyalty with a retailer is
built.
SOLUTION
The
6 motions are harmoniously colour categorised to emphasise the journey in a
bold and engaging design. Each panel has consistent flow of sections to keep
the information clean and simple to understand, whilst the icons are used to create
focus and present information quickly and clearly.
CREDIT
Designed at TCC.
