To design a set of infographics to highlight the shoppers journey with regards to participating in a promotional offer. These graphics were to be used at an international marketing event, showcasing TCCs insights and understanding of todays shopper and how their loyalty with a retailer is built.

The 6 motions are harmoniously colour categorised to emphasise the journey in a bold and engaging design. Each panel has consistent flow of sections to keep the information clean and simple to understand, whilst the icons are used to create focus and present information quickly and clearly.

Designed at TCC.