As part of ongoing campaigns with both the UK and Ireland, Tesco wanted a dedicated web page for each promotion they ran. It needed to contain key information about the brand, range and offer as well as how the customer can participate.

To keep consistency throughout the various campaigns, I created a clear design template whereby I categorised content to make it user friendly. Coloured coded tabs were used to highlight each section of information and allowed for additional tabs next to them to reveal further information dependant on users needs. The tabbed categories allowed for a simple solution for mobile devices and kept the web page un-cluttered. As a result of this design, applying each campaigns styling was time efficient for myself and to the client for uploading to their server. As time went on the structure was adapted to tie in with Tescos new web design, but my original structure remained the same.

Designed at TCC.