To design a set of infographics to emphasise shoppers trends within particular categories. These graphics were to be used at an international marketing event, showcasing TCCs insights and understanding of todays shopper and their lifestyle trends.
By using the circles, a very text heavy concept has been focused into clear sections and become legible to read. The design is balanced and engaging by the use of colour accents and hero photography, whilst creating a natural flow of information from top to bottom. Used together with the shopper insights infographics, the colours and icon representations have been continued to create consistency.
Designed at TCC.