SHOPPER TRENDS
BRIEF
To design a set of infographics to emphasise shoppers
trends within particular categories. These graphics were to be used at an
international marketing event, showcasing TCCs insights and understanding of
todays shopper and their lifestyle trends.
SOLUTION
By
using the circles, a very text heavy concept has been focused into clear
sections and become legible to read. The design is balanced and engaging by the
use of colour accents and hero photography, whilst creating a natural flow of
information from top to bottom. Used together with the shopper insights
infographics, the colours and icon representations have been continued to
create consistency.
CREDIT
Designed at TCC.
