To design the packaging for a contemporary heat resistant glass ovenware range, that can be used in the freezer, oven, dishwasher or microwave and has a lid for storage. Appeal to consumers as a collectable set for the kitchen, to cook and store any meal.
Because these products are so versatile, I wanted to highlight how they can be used with various foods groups in a visual way. Historically ovenware packaging incorporated product visuals and food photography, so I wanted to design something different, contemporary and fitting with the brands innovative nature. Using the food icons created an eye-catching pattern, which is also used to visualise a possible food use for each dish in a fun way. Together with the pastel colouring the packaging stands out on a display and encourages collectability and desirability.
Designed at TCC.