AA Publishing is the UK's biggest travel publisher and one of the top ten worldwide.
The brief was to design and layout a comprehensive trade catalogue, which would be used by the sales team. It needed to encompass and promote each of the titles they produce, using a distinctive theme that works alongside and enhances the AA brand.
Creating 3D visuals helped to enhance each publication, which used against a horizon line allowed for a true representation of scale against the other books on the page. As a result a variety of layouts were created throughout that enhanced the desirability of each title. Bold colour coding and dynamic full bleed imagery were used to set the tone for the various categories, whereas icons were used to establish a books specification quickly and compactly.
Designed at Visual Assets.