Targeting consumers through digital medias outside the store is key to increasing participation of a promotion as well as ensuring future loyalty to the retailer. For retailers to understand how digital and social medias can be utilised within a MasterChef promotional campaign, a digital toolbox was required to assist sales teams with their pitch.

The digital toolbox consisted of a website, email newsletter, smart points app and social media competitions. Using the brands assets, each application has a consistent style in which the messaging is clear and the layout is are easy to navigate, understand and engage the customers to create a positive experience of the brand and ultimately the retailer.

Designed at TCC.