Blue Reach Charters provide unique yachting experiences for both corporate and private markets on the south coast. Their objective was to become the south coasts leading luxury catamaran operator. The brief was to create a premium quality brand identity and static website. In addition to this, a promotional flyer was required for use at the Southampton Boat Show, boasting the two key propositions; Corporate and Romantic charters.

To encapsulate the luxurious feeling of being on-board, a colour palate of ocean tones and reflective imagery were used. The identity connotes billowing sails as a typographic representation of the name Blue Reach, which in turn creates an unforgettable, modern and premium quality identity.

Designed at Visual Assets.