THE AA - HOSPITALITY AWARDS 2011
BRIEF
The AA recognises the success of high-achieving establishments and individuals every year at The AA Hospitality awards. The brief was
to re-vamp their existing awards branding and develop a visual theme.
The new branding was to be applied across various literature and display
material at the event. A content managed website was required to
provide a streamlined approach to administrative processes.
SOLUTION
The distinctive
theme assets and identity is representative of the glitz and glamour the
award ceremony brings to the industry. Used together throughout the
communications material, ensures the awards are instantly recognisable
and is suggestive of the exciting atmosphere to be experienced at the
event.
CREDIT
Designed at Visual Assets.
