The AA recognises the success of high-achieving establishments and individuals every year at The AA Hospitality awards. The brief was to re-vamp their existing awards branding and develop a visual theme. The new branding was to be applied across various literature and display material at the event. A content managed website was required to provide a streamlined approach to administrative processes.
The distinctive theme assets and identity is representative of the glitz and glamour the award ceremony brings to the industry. Used together throughout the communications material, ensures the awards are instantly recognisable and is suggestive of the exciting atmosphere to be experienced at the event.
Designed at Visual Assets.