Haslemere Health Centre is an NHS doctors surgery based in Surrey. Looking to revitalise their appearance and appear more professional they wanted to become ‘the practice you would choose’.The requirement was to create a brand that was suggestive of their work in the local area. A stationery set and updated internal/external signage was also required.

The symbolic ‘tree of life’ graphic is indicative of the surrounding rural area, patient care and friendly service offered at the centre. This detailed graphic used on a larger scale created an engaging and inviting appearance. To improve a patients’ journey within the centre, we addressed reception and waiting areas by creating new signage and wayfinding. As a result of this clear and harmonious solution the centre is more welcoming and relaxing.

Designed at Visual Assets.