To design a product information tag for a new range of Discovery bags and luggage. The products themselves are targeted towards the active adventure traveller that loves to explore whether internationally or close to home. With an array of unique features the range is appealing to everyone.

Designed in the style of an airport luggage tag, the layout seemed fitting to enhance the key features of each item, whilst exaggerating the notion of the ‘active traveller’. Using icons to represent the benefits, provided a simple, clear and impactful solution, whilst the orange edges to the tag, allowed the design to stand out against the dark luggage on which it was placed. The overall design is indicative of its purpose and works well in both portrait and landscape formats.

Designed at TCC.