PEACHY PRODUCTIONS

BRIEF
Peachy Productions are an event planning and production company. Core services include project management, audio, video, lighting and set and stage theming. They asked me to create a 20 page brochure which showcased their offering in a high-end/visionary design which sets them apart from their competitors and drives interest in prospective clients. They also wanted to solidify their peachy identity and create more established look and feel for material going forward.
An additional requirement was to create a 'Backstage pass' and launch letterhead for existing clients and some social media banners to entice customers to learn more.

SOLUTION
By using a square format for the brochure, it provides a premium/contemporary look and feel whilst being a convenient size to handle, its more enticing and less corporate. As the company are all about working within spaces I continued the use of the square format in the page designs to pull out text, create borders and emphasise/anchor key information. The yellow full stop at the end of the large words are used to create emphasis and tie in with the highlighted yellow text. This accent yellow used sparingly against the strong grayscale imagery creates a fun/bold flash of colour. 
The typography used throughout is easy to read whilst adding character and impact to showcase their services which is all about making a powerful statement. 

The Backstage pass, launch letter and envelope continue to make use of this font, whilst the accent yellow is again used to make these items stand out in a professional and sophisticated way. The banners imagery uses yellow as the main colour against the dark black background to visually connect the brand and reflect the types of lighting they can create as a company.

CREDIT
Own client.