MW FITNESS COACH
BRIEF
As a personal trainer with well over a decades worth of expertise and professional experience, Michael wanted to create a brand and website to enable him to reach a wider audience and offer more to his clients. He required a brand identity that had impact, professionalism and was memorable against all his competitors.
SOLUTION
The 'MW' logo mark was designed to show the collaboration between PT and client in a striking and unique way. The use of accent colours across the website appeals to both the male and a female client in a friendly, approachable and vibrant way, a reflection of Michaels training style and persona. His online presence clearly highlights his offerings and pricing as well as consistently reassuring potential clients via testimonials. Iconography is used to engage the user and provide clarity where necessary. A nutrition plan, voucher and business cards were also created to help expand his offering and stand out from other PT's.
