The brand Clics develops children’s building blocks for children aged 4+. The brief was to design a two part packaging solution with racing as the theme. A set of 6 different vehicle bags were required, and a collector’s tube for accessories to build an F1 car. Communication materials and a website were also needed to enhance the offering to retailers.

The use of the distinctive chequered pattern immediately resonates with the racing theme. Used together with the road perspective, the product itself is clear and easy to see whilst also suggestive of a journey that is fun and exciting. The vivid brand colours are delicately used to create hierarchy and emphasis without over cluttering the overall design.

Designed at TCC.