Alessi are a highly respected world-renowned brand. They wanted to maintain the quality and reinforce the brand when used in retailer’s promotional campaigns. A website was required so that each campaign could be tailored to the offering whilst promoting the Alessi and products in a consistent brand style.
With strong photography available, a distinctive header banner was used to highlight key features of the site, as well as promote the campaign clearly in a quickly updatable graphic. Carousels, hide and reveals and further functionality was included to keep the site minimalistic and clean, whilst the red accents assisted navigation to improve the user experience. For each promotion the product ranges could be turned on or off to suit the campaign, which allowed the website to be pre-built and ready quickly for a retailer.
Designed at TCC.