ALESSI
BRIEF
Alessi are a highly respected world-renowned brand. They
wanted to maintain the quality and reinforce the brand when used in retailer’s
promotional campaigns. A website was required so that each campaign could be
tailored to the offering whilst promoting the Alessi and products in a
consistent brand style.
SOLUTION
With
strong photography available, a distinctive header banner was used to highlight
key features of the site, as well as promote the campaign clearly in a quickly
updatable graphic. Carousels, hide and reveals and further functionality was
included to keep the site minimalistic and clean, whilst the red accents
assisted navigation to improve the user experience. For each promotion the
product ranges could be turned on or off to suit the campaign, which allowed
the website to be pre-built and ready quickly for a retailer.
CREDIT
Designed at TCC.
