MECCANO
BRIEF
To design an engaging and fun Product Information Pack and
Point of Sale materials, to launch Meccano as a new range. The products are
mini vehicle Meccano kits targeted towards boy’s aged 7+. Meccano have a
positive reputation for developing valuable skills and creative imagination
with their products… a toy that can evolve without limits.
SOLUTION
The workbench and sketchbook creates a fun and intriguing background to
help convey the idea of assembly and endless creativity with the product. Meccano
parts are used strategically to provide structure and clarity for key points,
whilst the sketched headings and pencil sharpenings make the overall design
creative, appealing and distinctly child orientated.
CREDIT
Designed at TCC.
