To design an engaging and fun Product Information Pack and Point of Sale materials, to launch Meccano as a new range. The products are mini vehicle Meccano kits targeted towards boy’s aged 7+. Meccano have a positive reputation for developing valuable skills and creative imagination with their products… a toy that can evolve without limits.
The workbench and sketchbook creates a fun and intriguing background to help convey the idea of assembly and endless creativity with the product. Meccano parts are used strategically to provide structure and clarity for key points, whilst the sketched headings and pencil sharpenings make the overall design creative, appealing and distinctly child orientated.
Designed at TCC.