SPAR
BRIEF
To promote a Free Music Download campaign for Spar convenience
stores. They required a visually exciting, memorable and clear design that
would appeal to existing and draw in new customers. As a result, this needed to
be rolled out across Point of Sale material as well as website graphics for the
music store.
SOLUTION
The
musical assets and blue tones create an atmospheric concert like glow against
the stark white silhouette and messaging, ensuring an eye catching, strong
design. The contrast of the red and blue ensures this campaign will stand out in
store, and emphasise key information clearly. The overall design is trendy and
fun appealing to all ages.
CREDIT
Designed at TCC.
