To promote a Free Music Download campaign for Spar convenience stores. They required a visually exciting, memorable and clear design that would appeal to existing and draw in new customers. As a result, this needed to be rolled out across Point of Sale material as well as website graphics for the music store.
The musical assets and blue tones create an atmospheric concert like glow against the stark white silhouette and messaging, ensuring an eye catching, strong design. The contrast of the red and blue ensures this campaign will stand out in store, and emphasise key information clearly. The overall design is trendy and fun appealing to all ages.
Designed at TCC.