To create conceptual visuals to promote a dual product/brand campaign for a coffee machine and coffee cups.
Targeted towards coffee lovers, the concepts emphasise the passion of a coffee drinking experience to be shared. The hearts created within the coffee cup imagery provides a visual and clever connection, whilst simultaneously showcasing the product on offer. The key messaging also implies the products would be perfect gifts for friends and family, therefore appealing to a wider market to increase participation. The colours create a fresh, clean, harmonious backdrop, so the message is clear.
Designed at TCC.