RSPCA
BRIEF
As part of my final major project at university, I had an open brief, which I had to set. Choosing a
subject close to home, I opted to re-brand a reputable charity. Its
current stiff corporate personality lacked the positive work the RSPCA
do. I decided to re-create the brands identity and as a means of
promoting the fact, created a dog-walking event. This included various
communications material and event paraphernalia.
SOLUTION
The RSPCA are
heroes to vulnerable, mistreated animals. With this in mind I created an
identity that plays on this superhero mentality, whilst keeping their
professional appearance. Emphasising the ‘C’ as both a paw print and the
word ‘Cruelty’ connects the two subjects together providing instant
understanding and styled in a way that provides superhero recognition of
the brand. The vibrant colour palette and bold use of brand assets
provides a positive, happy and consistent look and feel; reflective of
the work they carry out.