PYREX

BRIEF
One of TCCs best global selling brands was Pyrex, with multiple ranges under their belt. They required a unique microsite that would aid the sales teams when pitching to new retailers, allowing them to have all the information in one place on any range.

SOLUTION
Working with the idea that Pyrex products help you create/prepare the perfect meal in the kitchen, I designed the site in the style of a recipe card. The ranges and content itself acts as the ingredients for the perfect recipe/pitch. Within the range pages a secondary navigation was added to section various types of information together therefore providing a simplified user experience. A consistent product scroll bar on each range page allows the user to navigate quickly and easily between products. Strong photography and key selling points introduce the range for quick insight. Brand colours were used to highlight key information, whilst the vivid green background allowed the recipe card to stand out and emphasise the Pyrex brand.

CREDIT
Designed at TCC.