Metoc provide environmental consultancy, engineering and project management services to the energy and utilities sectors. With their aim to become a leading service provider, Metoc needed to appear more professional and knowledgeable to expand their client base. The brief was to create an advertising campaign for the offshore renewable energy wind farms sector.

This campaign uses emotive imagery, which represents future generations. Used alongside reflective headers, conveys the long-term benefits of Metoc’s offering and their clients project. The use of children establishes the fragile and vulnerable nature of energy supplies in which Metoc operate. After a successful initial campaign, Metoc required adverts to be created for two other sectors, water and oil & gas.

Designed at Visual Assets.