The Jacqueline Collection is a selection of natural looking wigs designed by the world’s top stylists. Targeted mainly towards the elderly and customers with hair loss, the wigs provide women with a comfortable solution in an uncomfortable situation.The brief was to produce a 28 page catalogue twice yearly. Photo direction was required for new wig styles and re-shoots of existing styles as well as promotional mailers incorporating the current design.
With a predominantly elderly market, the catalogue needed to be clear, easy to navigate and understand. Using photography shot against a white backdrop allows for bold colour coding throughout, together with large typography, aids a clear journey through the catalogue.
Designed at Visual Assets.