Gspoke Pilates was a new startup company providing group Pilates sessions in the local area. The client required an identity and marketing materials to help establish herself as a professional tutor and advertise her offering.

The identity uses visual representation of a key Pilate’s position to emphasise the flexible and fluent nature of the exercise. The hero photography is used alongside the graphic style to create dynamic designs, which are clear and easy to read. Together with the typefaces and harmonious colour ways this creates a warm, relaxing and friendly offering in a professional way.