CONCEPTUAL POS MATERIAL
The sales team required a poster and collector card for a pitch to Esso for a new promotion. Esso’s only requirement was to include the neon sign styling, so that it had a clear visual continuation from an existing successful campaign.
The concept uses the drive in cinema as an overall theme, this allowed me to create an atmospheric backdrop for the bright and vibrant neon messaging to stand out and have prominence. Emphasis of the word ‘free’ will catch the eye of passers by and draw people in to participate. The drive in neon helps to connect the offering with the visual theme.
Designed at TCC.